The Rise and proliferation of ‘Jessie J’ and ‘Adele’

Jessie J

Jessica Ellen Cornish was on the 27^th of march 1988 in London, she has been involved in performing arts since she was young- gaining a role in Andrew Lloyd Webber’s west end production of ‘Whistle Down the Wind’. As a result of this role she joined the ‘National Youth Music Theatre’. During her teenage years she studied at the BRIT school where she stayed for some time before signing to Gut records, allowing her to write for artists such as Miley Cyrus and Chris brown. She spent a while in the backgrounds of the Music industry till she rose to prominence with her debut single “Do it like a Dude”, which released in November 2010 to much success. She reached number 2 on the UK singles chart and won a MOBO Award in 2011 for best song.

Jessie is often recognised for an unconventional musical and performance style, she is known to mix soul vocals with contemporary R&B beats. In total she has gained a number of nominations for her music including; 2011 Critics’ Choice Brit award and the BBC’s Sound of 2011. She is a known philanthropist, having worked with a number of charitable organisations such as BCC Children in Need and Comic relief.

Adele

Adele Laurie Blue Adkins was born on the 5^th on May 1988, in Tottenham London. Her father left when Adele was two, leaving her mother to raise her. She graduated from the BRIT school in May 2006, she was a Classmate of Jessie J. Her first major success was with the release of her single “Hometown Glory”, which came out in 2007. It was released as a limited edition piece to begin with – as only 500 copies were made. However, despite this – the high amount of downloads for the song still allowed it to gain a place in the UK top 40. In 2010 it gained a Grammy Nomination for ‘Best Female Pop Vocal Performance’, but lost to Beyoncé’s Halo.

Her first album ‘19’ entered the British charts at number one. At the 51^st Annual Grammy Awards in 2009, Adele received the award for ‘Best New artist’ – in addition to the award for ‘Best Female Pop Vocal Performance for ‘Chasing pavements’. On the 19^th of October 2012 her son was born. A controversial topic for Adele is her weight, although she has stated that she is ‘Happy with her weight’. She is a recognisable philanthropist, she has worked with a broad spectrum of Charities such as giving a free concert for ‘Pride London’ a registered charity which arranges LGBT events in London.

In conclusion both singers have had a clear impact on the current British music industry, they share a similar upbringing and hold similar values. They are quite alike in that regard, although their music is different. They are both a good example of contemporary British music.