Tuesday, 27 January 2015

Demographics and Psychometrics

Demographics
Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time.
Demography is used widely in public opinion polling and marketing. Commonly examined demographics include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time). Both distributions and trends of values within a demographic variable are of interest. Demographics can be viewed as the essential information about the population of a region and the culture of the people there.
Psychometrics

Psychometrics is the field of study concerned with the theory and technique of psychological measurement. One part of the field is concerned with the objective measurement of skills and knowledge, abilities, attitudes, personality traits, and educational achievement. For example, psychometric research has concerned itself with the construction and validation of assessment instruments such as questionnaires, tests, rater’s judgments, and personality tests. Another part of the field is concerned with statistical research bearing on measurement theory.

Monday, 19 January 2015

Media Production Report

The genre that we were focusing on was teen horror so I began by looking up similar products to my TV show that I was going to create, although it is aimed at a teen audience I decided to focus on more individual stories with changing characters rather than stories spanning multiple episodes, I felt like to get people to connect with the characters I had to write a good story as I could not develop them more than one episode. This is why I choose a more realistic setting rather than focusing heavily on the supernatural aspect.
For the pilot episode I chose to tell a story of kidnapping, I struggled with coming up with a competent story whilst only having a sixty minute run time to do so. I decided to focus less on the character’s and more so on the overall narrative of the piece, I chose to do it on a kidnapping as it is a well-known subject in modern media and I feel this could help my target audience identify with the characters. At its root my story has some themes of romance, but a heavily misguided one as the Kidnapped girl is clearly underage. I decided to implement and three act structures, a common story telling device that I feel can really benefit my storytelling. I decided to use this structure as from my research I felt that it would be best to stick to a known story telling trope as my subject material and the way it is laid out is already a departure from more common set ups.
The Target audience for my Production is for a post watershed teen horror audience, although the material of the pilot episode is not something that could be commonly associated with a teen audience I decided it would work well as I took inspiration from another show (Game of Throne) which is not necessarily targeted towards a teen audience yet manages to attract them thanks to its brilliant storytelling and good plot development, my production differs from Game of Thrones as I do not have a full season to expand my characters as I have chosen a different style of storytelling. I still feel like the way I tell the story and that each episode is different as a teen horror audience would like the idea of each episode being different as it injects a deeper sense of mystery into each episode as if a character is unpopular in one episode there will be a different character in the next episode so it encourages people to stick with the series as the next episode would be different.
  I feel that although this format can benefit my show it can also be a detriment to it as some people might be put off of the idea that each episode has different characters, as it might be hard for the audience to identify with a particular character knowing that he would not be in the next episode.
The show is somewhat similar to American Horror story, as each season the characters change, although in my case characters change each episode and sometimes bi episode bases, depending on the length of the story and the need for extra length to develop the story that may not be allowed with just sixty minutes. It is also similar to American Horror story in that they are both Horror based television shows although American Horror story focuses more on Supernatural Horror where as my production mainly focuses on real life horrors. I chose to focus on real life horrors as I believe that it is a less used form of horror than supernatural and also allows me to present more mature subject matter, the difficulty is making it seem interesting as I cannot rely on special effects to keep my audience entertained.

In conclusion I have drawn inspiration from a number of sources to make sure that my Production is exciting and thought provoking experience, it would do this by relying on more mature subject matter and clever storytelling. I feel that the main weakness of my production would be character development as the time constraints of each episode would make it hard for the audience to bond with the characters. The narrative would hopefully make up for this and overshadow any presence of poorer characterisation.

Wednesday, 14 January 2015

Visual and Technical Codes

Rather Be


Visual Codes

The film features a lady who constantly listens to the song and begins seeing the band members everywhere. It is set in a  japanese city and follows her as she goes about her day, from when she wakes up to when she goes to bed, there is strong use of colour from the produce she buys to her room itself. The same four shapes appear often throughout the video. As she begins to hallucinate the colours become muted and darker.

Technical Codes

There is a large variety of Camera shots, a lot of close ups to focus on the woman's face and long wider shots when it shows her about the city and traveling. With the close up shots of her face to show her panic as she begins to hallucinate the band members. It is also shot from her point of view, the music is upbeat and happy which is a stark contrast to the later subject matter of her hallucinating.

Birdman Poster 



Visual Codes

The poster features Michael keaton prominently on the front cover, he has a stern expression and half his face is shrouded by shadow. The film is about his Twilight years and trying to regain his fame from when he was 'Birdman'. The poster is Plain in natures with very few shades of colour. The letters are bold and strong, this matches his stern expression. He is looking straight forward at the audience, penetrating them with his eyes. This is used to catch a passer byes attention to the poster.

Vogue 

Visual Codes

The Magazine features the model prominetly on the front cover, her expression is Fairly stern as she stairs towards the camera. The colours are strong and there is a stark contrast between blues and reds. The font is bold and strong and her dress also contrasts against the background.