John Lewis
This Christmas Advert by John Lewis promotes itself to a wide audience, for the children it introduces a lovable little companion that children would like and can envision their own toys like this. For parents it is a cute and heart warming advert that reminds them what Christmas is about. I think it is a clever advert as it covers a wide audience and informs the public of John Lewis, yet it does not promote any of their products. Yet the message is powerful enough that it is not needed.
Sainsbury's
This Christmas Advert by Sainsbury's portrays a real interaction during WW1 where German and English troops exited their trenches on Christmas day and had a football match, this advert is clever in that it promotes the idea that no matter how different people are you can still share and get along. A lot like Christmas spirit
Boots
This advert by boots tells the story of a family who travels from all over the place to celebrate Christmas a day late because one member of the family was working on that day, this advert shows the Christmas spirit of a family getting together to celebrate Christmas their own way.
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