Sunday News Post: 1/5/16

Woolly Wolf Spotted in Nepal Is Likely a New Species

Pausing at a clearing, a sudden streak of black against the carpet of white snow moved in the corner of Madhu Chetri's eye. 

It was 2004, and Chetri, now a Ph.D. student at Norway's Hedmark University College, was trekking through the roof of the world: Nepal's Annapurna Conservation Area.

Looking up, he caught the gaze of a wolf, who regarded him with curiosity.

“I was struck by these golden yellow eyes. They were so bright. I was so excited,” says Chetri, who was exploring the Upper Mustang region as part of his conservation work. (See "12 of Our Favorite Wolf Photos.")

The area had plenty of feral dogs, but Chetri knew right away that this big, woolly creature was no dog. 

It was the Himalayan wolf, which had never before been seen in Nepal. 

Opinions:

Scientific research and the discovery of a new species as a result is always an exciting prospect, the biodiversity within the region is amazing. And it's always nice to learn about the genetic differences which not only characterise this set of animals, but future ones too.

Marketing and Promotion

Promotion:

It is about raising customer awareness of a product or brand, It is used to generate sales and create brand loyalty. Promotion is also defined as one of five pieces in the promotional mix or promotional plan, these are; personal selling, advertising, sales promotion, direct marketing, and publicity.

Marketing:

It is a term used to describe the means of communication between the company and the consumer audience. It is meant to induce behavioural change on a short or permanent basis: for example it can be used to position an audience to react a certain way to a product, or change perceptions about something.

Television Regulation

Television Regulation 

Television regulation within the UK is dictated by Ofcom, they are a independent regulatory and competition authority. As the regulation author their duties include; 

- Specification of the broadcast code, it provides a mandatory set of rules which broadcast programmes must comply with. Failure for a broadcaster to comply with the code results in warnings, fines and potential revocation of a broadcasting license. 

- Rules on the amount and distribution of advertising. 

- Examining specific complaints by viewers or other bodies about programmes and sponsorship 

- Public consultations on matters relating to TV broadcasting. The results of the consultations are published by Ofcom, and inform the policies that Ofcom creates and enforces 

In 2008, Ofcom issued fines to the total of £7.7m. This included £5.67m of fines to ITV companies, including a £3m fine to LWT over voting irregularities on Saturday Night Takeaway, and fines totalling £495,000 to the BBC. Ofcom said phone-in scandals had contributed significantly to the fine totals.